Dutch makeup artist and beauty vlogger, Nikkie De Jager, gained online popularity in 2015 after one of her videos went viral. She has been uploading videos on YouTube since 2008 and has millions of followers. She signed to Colourfool Agency in 2011 and began her career as a professional makeup artist. She launched her own eyeshadow palette in 2020.
Hollywood make-up artist, stylist, former image consultant, and YouTuber Tati Westbrook is best known for her YouTube channel Tati, previously known as GlamLifeGuru. She has gained a huge fan base for her beauty tutorials and reviews. She owns the company Halo Beauty and the cosmetic line Tati Beauty.
12 Jeffree Star
Makeup artist and beauty entrepreneur, Jeffree Star was passionate about makeup since very early. The owner of Jeffree Star Cosmetics initially gained fame on Myspace and today his You Tube channel, where he showcases his skills, boasts of millions of followers. As a singer, he has released one studio album Beauty Killer. He has also been embroiled in numerous controversies.
14 Quisha Rose
Chinese-Australian YouTuber Wengie has earned a phenomenally huge fan base on YouTube with her DIY, beauty, fashion, and prank videos. She has also experimented with music, releasing tracks such as Baby Believe Me. She also manages a channel that is exclusively dedicated to content related to her two cats.
17 Eve Bennett
21 India Grace
22 Laura Lee
25 Jaclyn Hill
28 Loey Lane
Roxxsaurus is a YouTuber who uploads DIYs, life hacks, craft ideas, pranks, and makeup and fashion-related video content. Her real name is Roksana Janiszewska, and she is originally from Poland. She currently lives in England. She is also an artist cum illustrator.