2 Rebecca Black
3 Nikkie De Jager
Dutch makeup artist and beauty vlogger, Nikkie De Jager, gained online popularity in 2015 after one of her videos went viral. She has been uploading videos on YouTube since 2008 and has millions of followers. She signed to Colourfool Agency in 2011 and began her career as a professional makeup artist. She launched her own eyeshadow palette in 2020.
4 James Charles
5 Tati Westbrook
Hollywood make-up artist, stylist, former image consultant, and YouTuber Tati Westbrook is best known for her YouTube channel Tati, previously known as GlamLifeGuru. She has gained a huge fan base for her beauty tutorials and reviews. She owns the company Halo Beauty and the cosmetic line Tati Beauty.
6 Wengie
Chinese-Australian YouTuber Wengie has earned a phenomenally huge fan base on YouTube with her DIY, beauty, fashion, and prank videos. She has also experimented with music, releasing tracks such as Baby Believe Me. She also manages a channel that is exclusively dedicated to content related to her two cats.
7 Olivia Giannulli
8 Chantel Jeffries
9 Laura Lee
10 Eve Bennett
11 Eugenia Cooney
12 Quisha Rose
13 Kate Elisabeth
14 India Grace
15 Yasmin Caramanli
16 Michelle Phan
17 Ingrid Nilsen
18 Fleur de Force
19 Jaclyn Hill
20 Manny Gutierrez
21 Emily Jade
22 April Athena
23 AvreyOvard
24 Ashly Schwan
25 Sophie Louise
26 Emily Canham
27 Daisy Marquez
28 Summer McKeen
29 Roxxsaurus
Roxxsaurus is a YouTuber who uploads DIYs, life hacks, craft ideas, pranks, and makeup and fashion-related video content. Her real name is Roksana Janiszewska, and she is originally from Poland. She currently lives in England. She is also an artist cum illustrator.