Gloomy Sarah is a French YouTube star, Instagram star and social media personality. She has garnered fame for her fashion lookbooks, makeup tutorials, and challenge videos, which she posts on her popular YouTube channel. A native Parisian, Sarah’s journey towards social media stardom began in August 2016 when she uploaded her first picture on Instagram. She set up her YouTube account in November 2016 and began posting content on it in January 2017. Since then, she has become one of the most prominent fashion and beauty experts from France on the platform. She has accumulated over 150k subscribers and millions of views. Her popularity on YouTube has found its way to other social media platforms as well. She has more than a hundred thousand followers on Instagram and tens of thousands of followers on Twitter. She has a secondary Instagram account, ‘Gloomy Closet,’ on which she exclusively posts fashion-related pictures.
Rise to Fame
Sarah got her start on social media on Twitter. In May 2013, she set up her account and began posting updates soon after. Over the years, she has been more active here than on any other social media sites, sending out a number of tweets every day. She uses Twitter to engage her fans and advertise her YouTube content.
The oldest photograph on her Instagram was posted on August 22, 2016. It is a picture of Sarah herself holding a skateboard in one hand. On October 21, 2016, she posted a picture with fellow YouTuber Mademoiselle Gloria. The accompanying caption reads, “paris by night with my baby girl”. On 1 November, she uploaded a photograph with singer, actress, and dancer Willow Smith, the daughter of Hollywood heavyweights Will Smith and Jada Pinkett Smith. In the caption, she wished Smith a happy birthday and stated that she could not wait to see her again. On 19 November, she uploaded a picture of herself in an Ellesse T-shirt. On 7 December, she shared her first video in which Smith also makes an appearance, wearing a jacket that Sarah had made for her.
On August 25, 2017, Sarah published a photograph with YouTube content creator JEHÕVINH. Part of the commercial campaign for the clothing brand Golf Gang, the picture was taken in New York City. On 4 November, she put out a promotional video short on her Instagram. In December 2017, she spent her holidays in Guadeloupe and shared several pictures of it. After her return to Paris, she modelled for fashion label Angel Chen, posting one of the photographs from the campaign on February 21, 2018. On 29 September, she uploaded a photograph of her meal at Nina Sushi, a restaurant at Levallois-Perret. She published a picture with rapper Lil Pump on 24 November.
Sarah created her YouTube channel on November 26, 2016, and uploaded the first video on January 7, 2017. Titled ‘Try-On Haul Friperies | Gloomysarah’, the video has since become quite popular and has received more than 10 thousand likes against a little over 200 dislikes. Since then, YouTube has been a pivotal part of her gradual rise to fame. However, she does not post videos as often as most make-up and fashion content creators do. Fellow YouTuber and model JEHÕVINH has appeared in some of her videos, including ‘Mon Meilleur Ami Fait Ma Voix Off (Ft. Jehõvinh) | Gloomysarah’ and ‘On Se Fait Tatouer La Levre A New York! - Gloomysarah (Vlog + Jehovinh)’. On January 30, 2019, she shared a lookbook video that was shot in Miami, Florida.
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Family & Personal Life
Sarah was born on November 26, 1998, in France. She has been raised in and currently lives in Paris. An avid traveller, she has visited US, Rio de Janeiro, and the Caribbean.