Makeup artist and beauty entrepreneur, Jeffree Star was passionate about makeup since very early. The owner of Jeffree Star Cosmetics initially gained fame on Myspace and today his You Tube channel, where he showcases his skills, boasts of millions of followers. As a singer, he has released one studio album Beauty Killer. He has also been embroiled in numerous controversies.
Hollywood make-up artist, stylist, former image consultant, and YouTuber Tati Westbrook is best known for her YouTube channel Tati, previously known as GlamLifeGuru. She has gained a huge fan base for her beauty tutorials and reviews. She owns the company Halo Beauty and the cosmetic line Tati Beauty.
10 Jaclyn Hill
11 Laura Lee
12 Bethany Mota
Chinese-Australian YouTuber Wengie has earned a phenomenally huge fan base on YouTube with her DIY, beauty, fashion, and prank videos. She has also experimented with music, releasing tracks such as Baby Believe Me. She also manages a channel that is exclusively dedicated to content related to her two cats.
Dutch makeup artist and beauty vlogger, Nikkie De Jager, gained online popularity in 2015 after one of her videos went viral. She has been uploading videos on YouTube since 2008 and has millions of followers. She signed to Colourfool Agency in 2011 and began her career as a professional makeup artist. She launched her own eyeshadow palette in 2020.
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22 Jackie Aina
23 Jenn Im
While her younger fans loved her earlier content that focused on looking doll-like, Swiss YouTuber Venus Palermo, better known as Venus Angelic, later began limiting her content to the adult platform OnlyFans. Apparently, her old content had been controlled by her mother, and Venus drifted away from her later.
Mariale Marrero is a Venezuelan social media personality currently residing in Los Angeles, California. She is best known as the host and producer behind the highly popular YouTube channels, namely, Mariale, SinPatuque, and Mar ♥. She was given the Venezuelan "Cacique de Oro" award for best Venezuelan Influencer in 2016.
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31 Ali Andreea
Ali Andreea is a Romanian YouTuber, makeup artist, and beauty vlogger. She achieved popularity for posting make-up tutorials on her self-titled YouTube channel, which has garnered more than 900k followers. Ali Andreea is also popular on other social media platforms, such as Instagram where she has more than 350k followers.
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Caito Potatoe is a YouTuber from New Zealand who posts rants, beauty tutorials, and comedic sketches to her self-titled channel. She launched her channel in early 2012 and has amassed over half a million subscribers as of April 2021. She has done numerous makeup tutorials featuring Jeffree Star's beauty products. She often features her younger sister, Mia, on her channel.
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Roxxsaurus is a YouTuber who uploads DIYs, life hacks, craft ideas, pranks, and makeup and fashion-related video content. Her real name is Roksana Janiszewska, and she is originally from Poland. She currently lives in England. She is also an artist cum illustrator.