Mariand Castrejón Castañeda, populary known as “Yuya,” is a Mexican beauty vlogger and ‘YouTube’ personality. She began her ‘YouTube’ career in 2010. With more than 23 million subscribers, she has gained huge popularity for herself over the years. She began her career shortly after she won a makeup contest on ‘YouTube.’ Her first video was titled ` peinados faciles y lindos’ (Easy and Cute Hairstyles), which went on receive more than seven million views. Having gained immense popularity in a short time, she continued uploading videos. Gradually, her fan base started growing. Over the years, her popularity grew to such heights that most of her videos gained over a million views. Her most popular videos are `CONOCE MI VOZ REAL’ (Know My Real Voice), which has over 48 million views, and `PÉINATE RAPIDÍSIMO Y FÁCIL’ (Pick Yourself Quickly and Easy), which has over 28 million views. She has also written two books and has released a perfume and a makeup collection.
Meteoric Rise to Stardom
Yuya won a makeup contest in 2009, when she was only 16 years of age. Soon, she began her ‘YouTube’ career. Her channel was initially named `lady16makeup,’ though later it was changed to ‘Yuya.’ She began posting various kinds of makeup videos, and within a short time, her videos earned millions of views.
Her most popular videos are `CONOCE MI VOZ REAL` (Know My Real Voice), which has crossed 48 million views. The video was uploaded in May 2015. Some of her other popular videos are `5 PEINADOS PARA ESCUELA/TRABAJO’ (5 Hairstyles for School/Work), which also has over 48 million views, and `PÉINATE RAPIDÍSIMO Y FÁCIL’ (Pick Yourself Rapid and Easy), which has over 28 million views.
In 2016, she was one of the seven female ‘YouTube’ personalities who were part of the ‘United Nations Sustainable Development Action Campaign.’ The goal of the campaign was to promote gender equality and to empower women and girls round the world. She has also written and published two books, `Los secretos de Yuya’ (The Secrets of Yuya) and `Las confesionas de Yuya’ (Yuya`s Confessions). She has also introduced a perfume named ‘#True.’ She owns a makeup collection, too.
She is also popular on other social-media platforms. She has more than 14.1 million followers on ‘Instagram,’ over 10 million followers on ‘Twitter,’ and over 12 million followers on ‘Facebook.’
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Family & Personal Life
Yuya was born into a Mexican family on March 13, 1993, in Cuernavaca, Morelos, Mexico. Her real name is Mariand, which is a combination of the names of her parents, Maribel and Andres.
Though not much has been revealed regarding her educational background, she is known to have an interest in ballet and acting from an early age. Her brother Sergio is also a “YouTuber. “
She is known to be dating Beto Pasillas, who is also a ‘YouTube’ personality.
She was nominated for the ‘Premio Tu Mundo Award,’ in the ‘Favorite Influencer’ category.