Balmain Fashion House
Balmain launched his self-titled fashion house in 1945. In the early days, they made long bell-shaped skirts with small waists, a style developed by Dior around 1947.
Their first collection was featured in the November issue of ‘Vogue.’ The positive reviews that the collection garnered, especially from Vogue’s own Gertrude Stein, who was also a close friend of Balmain, catapulted the fashion designer into stardom. Among his early celebrity admirers was the Duchess of Windsor, who purchased from the collection.
Even in his initial years, Balmain did promotional tours to other countries. In 1947, he travelled to Australia to promote his work there. He also created a line that was later made in the country.
In 1951, he opened shops and factories in the United States. He introduced a line of ready-to-wear clothes in America, for which he received the prestigious Neiman Marcus Fashion Award in 1955.
During the 1950s, he had started developing clothes for actresses like Marlene Dietrich and Katharine Hepburn, as well as the renowned Serbian journalist and one-time criminal Vojislav Stanimirovic.
Balmain accumulated incredible fame and reputation in the next few years. In 1960, he got the opportunity to dress Queen Sirikit of Thailand during her tour to US. In 1968, he designed the outfits for the 1968 Winter Olympics in Grenoble.
He also created outfits for both TWA and Malaysia–Singapore Airlines' (later Singapore Airlines) cabin crew in the 1960s and 1970s. In 1975, he made a uniform that was worn by the first female pilot of Air France.
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In 1948, Erik Mortensen, a protégé of the Danish designer Holger Blum, joined the Balmain fashion house as a design assistant. It did not take him long to demonstrate his talent to Balmain. Beginning his tenure as an assistant to the famous designer, Mortenson later became his collaborator.
After Balmain’s death in 1982, Erik Mortensen became the head of the fashion house. Known for his elegant evening wear and stylish cocktail dresses, Mortenson helped secure Balmain’s legacy and the continuation of his fashion house.
Another prominent Danish designer, Margit Brandt, worked under Balmain in her youth in the early 1960s. Balmain also recognised the potential of the German designer Karl Lagerfeld, giving him a job after meeting him at a 1954 fashion competition, which Balmain judged and Lagerfeld won.
Throughout the years, Balmain released several perfumes. In 1947, he put out Vent Vert, the first successful scent of his career. Among all perfumes in the late 1940s and early 1950s, it sold most units. Some of his other perfumes were Jolie Madame (1953), Ivoire (1979), and Eau d'Amazonie (2006).
Balmain received a Tony nomination for Best Costume Design and the Drama Desk Award for Outstanding Costume Design for the inaugural Broadway production of the musical ‘Happy New Year’ (1980). He had also worked on several other Broadway performances, including ‘The Millionairess’ (1960), in which he made costumes for Sophia Loren, and Josephine Baker’s 1964 revue.
He served as a costume designer on 51 film and TV projects and was part of the costume and wardrobe department on 16 projects. His debut cinematic project was the 1949 French film ‘Monsignor’.
In 1951, he provided the clothes for Nadia Gray on ‘Night without Stars’. In the same year, he designed gowns for ‘Miracles Only Happen Once’. In 1954, he made both gowns and hats for ‘One Step to Eternity’.
His first TV project was the 1963 episode, ‘The Paradise Suite’, of the ITV anthology series ‘Armchair Theatre’. He joined the crew of the show as the wardrobe provider of Carroll Baker.
In 1966, he was part of the production crew of the TV movie documentary ‘Um 8 fängt unser Leben an’. A couple of months before his death, his last TV project, the episode ‘Mademoiselle’ (1982) of the French series ‘Au théâtre ce soir’, aired.
Balmain’s fashion house was mentioned on the poster of the 1960 Peter Sellers and Sophia Loren-starrer ‘The Millionairess’. The promotional line reads, “The sultry story of the beautiful babe in the Balmain gown who pants for romance".
In his 1969 hit single ‘Where Do You Go To (My Lovely)’, Peter Sarstedt sings the line, “Your clothes are all made by Balmain". Rappers Akillezz, Kid Cudi and Singer Tory Lanez have released a song named ‘Pierre Balmain’.
Post World War II, Balmain became the “King of French fashion”, providing dresses for many famous people, including Ava Gardner, Brigitte Bardot, and the Nicaraguan First Lady Hope Portocarrero.
Balmain’s work is still relevant today. His vintage couture gowns have been worn by the likes of Angelina Jolie, Penélope Cruz, Alexandra Kerry, Tatiana Sorokko, Kate Moss and Kristin Davis.