Zay Hilfiger is an American dancer and ‘YouTube’ star, best known for co-creating the song ‘Juju on That Beat’ that went viral on social media, garnering millions of views. He collaborated with rap performer Zayion McCall from Detroit to create ‘Juju on That Beat,’ which was eventually picked up by ‘Atlantic Records’ and then made its way to the ‘Billboard Hot 100.’ Zay had a passion for dance since early childhood. He started dancing at just 6 years of age. He soon started uploading videos of his dance performances, comedy skits, and raps, on social media. With time, his ‘YouTube’ channel, ‘Zay Hilfiger,’ started garnering attention, and its popularity reached new heights after he uploaded ‘Juju on That Beat.’ The channel now boasts of having an enviable count of views and subscriptions. Some of the other popular videos of the channel that have amassed millions of views include ‘21 Savage – X’ and ‘You Thought’. He has also gained prominence on ‘Twitter’ and ‘Instagram.’
The Meteoric Rise to Stardom
Zay was an avid dancer since childhood. He started dancing at the age of 6 and gradually started turning heads with his free-flowing steps. Moving on, he started posting dance videos on various social-media platforms, apart from uploading videos on comedy skits and raps. Local film producer Timothy McCall approached Zay. McCall’s son, James, also known as Zayion, is a songwriter and rapper. Zayion met Zay in the summer of 2016. The meeting eventually led to a collaborative effort for the song ‘Juju on That Beat.’ Zayion wrote the lyrics of the song, while Zay contributed to the perky music. The song was a freestyle attempt over the beat of ‘Knuck If You Buck,’ the first single of hip hop/crunk group ‘Crime Mob's eponymous debut album.
‘Juju on That Beat’ was originally uploaded on Zayion’s ‘YouTube’ channel, on July 8, 2016, as one of the tracks from his mixtape ‘Why So Serious?’ It was posted on Zay’s ‘YouTube’ channel, ‘Zay Hilfiger,’ on November 2 that year. It has garnered a whopping 329 million views to date. The song gained momentum after videos of members of the dance group ‘Fresh the Clowns’ dancing to the song became viral on social media. In late 2016, the song was taken up for official distribution by American record label ‘Atlantic Records.’ The song peaked at the fifth spot on the ‘Billboard Hot 100.’ Being just two minutes and four seconds in length, it was one of the shortest songs to hit the chart in the last four decades. A reissue of the song, released by ‘Atlantic Records,’ was two minutes and twenty-three seconds long. The song reached the third spot on the ‘US Hot R&B/Hip-Hop Songs’ (‘Billboard’) chart. With time, it became a viral dance challenge, raising the American hip-hop duo Zay Hilfiger & Zayion McCall to stardom. The music video of the song was posted on the duo’s ‘YouTube’ channel, ‘The ZayNetwork,’ on November 5, 2016. The following year, the video fetched the ‘Kids’ Choice Award’ for ‘Favorite Music Video.’ The song received a “double platinum” tag from the ‘Recording Industry Association of America’ (RIAA,) a “platinum” tag from ‘Music Canada,’ and “gold” tags from both the ‘Australian Recording Industry Association’ (ARIA) and the ‘Syndicat National de l'édition Phonographique’ (SNEP).
This young, enthusiastic, and highly energetic teenager has already become a ‘YouTube’ star. His ‘YouTube’ channel, ‘Zay Hilfiger,’ which he began on October 31, 2016, has already accumulated an incredible count of over 361 million views and more than a million subscribers. Other videos of the channel that crossed the million-mark view include ‘21 Savage – X,’ with more than 18 million views, and ‘You Thought,’ with more than 2 million views. He is also gaining popularity on ‘Instagram.’ His ‘Instagram’ account, ‘zayhilfigerrr,’ has already accumulated over 661 thousand followers. He joined ‘Twitter’ in May 2013 and has garnered 12 thousand followers on the platform. Zay has also directed many short films, such as the films of ‘The Package’ series.
You May Like
Continue Reading Below
Behind The Curtains
He was born on November 15, 2000, in Detroit, Michigan, US. Not much is known about his childhood, his family background, or his education. However, it is known that he was passionate about dance since his childhood and received full support from his parents, who encouraged him to pursue his dream of being a dancer. He started dancing at just 6 years of age, and the rest, as they say, is history. According to sources, he was in a relationship with ‘Instagram’ star Ajasia Velaz in 2017.