Xavier Serrano initially had no plans for a career in the fashion industry. However, it all changed when he met Eduardo Sayas, who is the founder and current head of Sight Management Studio, on a street of Barcelona sometime in 2013 or 2014. Sayas asked him if he wanted to be a model. Serrano said yes and he subsequently started working for Sight, which became his agency.
In 2014, Serrano was featured in an editorial for the March edition of ‘Vamp Magazine.’ Three months later, he appeared in the editorial for the “Hawaii 1950” edition of ‘Tetu’ and was featured in an editorial for ‘El Pais Icon Magazine.’ He also made his catwalk debut that month, walking the ramp for brands such as Dolce & Gabbana, Philipp Plein, Emporio Armani and Givenchy. He was featured in two fall editions of ‘Hercules Magazine,’ ‘Hello Son’ and ‘Instant Crush.’ In September, he modelled for the “Pattern Clash” edition of ‘Harper’s Bazaar Indonesia.’ In November, he appeared in an editorial for ‘El Pais Icon Magazine.’
He began 2015 by appearing in an editorial for the March edition of ‘Tetu,’ also known as “A Sexy Night Out With the Balmain Army.’ He subsequently was featured in the “Dynamic Duo” edition of ‘Vogue Hommes’ in fall that year. He has also appeared in the “Want to Be That Guy” edition of ‘Hercules Magazine.’ Serrano was featured on the cover of the fall edition of ‘GQ Style Korea,’ also known as ‘Son of the Sun.’ He appeared in the fall commercials for Givenchy and C&A as well as the spring commercials for Dolce & Gabbana and Avellaneda. He walked the runway in fall for Dsquared2, Dolce & Gabbana, Philipp Plein, Calvin Klein, Ermanno Scervino, Givenchy, and Fingers Crossed and in spring for Dolce & Gabbana, Ports 1961, Dsquared2, Ermanno Scervino, and Balmain. That year, he was also featured on a Givenchy lookbook.
The year 2016 was another productive one for Serrano. He modelled for the January edition of ‘Client Magazine,’ March edition of ‘GQ Spain,’ “Yesterday, Today, and Tomorrow” edition (fall) edition of ‘Hercules Magazine,’ April edition of ‘Men’s Health Spain,’ May edition of ‘El Pais Icon Magazine,’ and June edition of ‘Made in Brazil Magazine.’ Serrano was featured in the fall advertisements for OVS Industry and Avellaneda and the spring advertisement for Givenchy. He also appeared on the cover of the spring edition of ‘L’Officiel Hommes Australia.’ He walked the ramp for Dolce & Gabbana, Ports 1961, Emporio Armani, and Ermanno Scervino in fall and Emporio Armani and Giorgio Armani in spring. He has also appeared on the Benetton, Giorgio Armani and Massimo Dutti lookbooks.
In 2017, he was featured on the cover of the spring edition of ‘Risbel Magazine,’ walked the runway for Giorgio Armani, and appeared in an Avellaneda lookbook. In 2018, he modelled for ‘GQ Spain’ and ‘Glamour Spain’ and was featured on the cover of the August edition of ‘MMScene.’
Besides Sight Management Studio, Serrano is represented by IMG in New York, Elite in Paris and Milan, Models 1 in London, Wilhelmina in Los Angeles, YC Models in Brussels, Le Management in Copenhagen and Stockholm, Kult Australia in Sydney, and Two Management in Toronto.
Serrano was born on June 9, 1993, in Barcelona, Spain. He has no siblings. Since he was a child, he has aspired to become an actor but never really actively pursued it. As a youth, he also developed an interest in athletics and became a track and field runner. In the early 2010s, he suffered a hamstring injury that forced him to spend about a month in recovery. In 2017, on a Q&A video he posted on YouTube, he revealed that he is studying economics at a university in Barcelona.
Serrano dated fellow Spanish model, Cindy Kimberly, for a few months. Born on November 16, 1998, in Amsterdam, Netherlands, Kimberly became famous when pop star Justin Bieber uploaded a picture of her on his Instagram handle with a caption that read, “Omg who is this!!!”