Born In: Brooklyn, New York, United States
Daymond John is an American businessman, investor, TV personality, and author, best known as the founder and CEO of the American apparel company ‘FUBU.’ Born into a middle-class family in Queens, he was raised by a single mother. His parents divorced when he was 10. Following this, he started working and managed his studies simultaneously. He, however, was dyslexic and could not focus on too many subjects. Hence, his interest in academics faded away. However, during his early 20s, he aspired to launch his own apparel line, ‘FUBU.’ His mother supported him financially, and after a few initial speed bumps, the business grew quickly, as a few rappers decided to wear the brand’s apparel in their music videos and promotional campaigns. By the early 2000s, it was earning millions. In 2009, Daymond joined ‘Shark Tank,’ a business reality TV show, and successfully invested in the businesses of many contestants, also mentoring a few of them. He has also written four books and happens to be a ‘New York Times’ bestselling author. He also co-founded a business skill-development program named ‘Next Level Success.’
Also Known As: Daymond Garfield John
Spouse/Ex-: Heather Taras
father: Garfield John
mother: Margot John
children: Destiny John, Yasmeen John
Born Country: United States
City: Brooklyn, New York City
awards: NAACP Image Award for Outstanding Literary Work - Instructional
Soon, Daymond John decided to be the man of the house and began working. He was raised in the Hollis region of Queens, which was dominated by a low-income black population back then. He mingled with the society kids there. The community was inclusive, and everyone knew and helped each other.
Daymond John learned to sew from his mother when she pushed him to start doing something worthwhile with his life. Daymond came across some wool ski hats in the market and found them to be extremely overpriced. He thus bought some low-cost fabric and sewed about 80 wool caps, selling them at $10 per piece.
Marketing the brand was the biggest challenge during its early stages, and Daymond John somehow knew that he needed to get some celebrities on board to promote it. Over time, as the hat business began running smoothly, Daymond began sewing screen-printed T-shirts. As the business grew bigger, he appointed two more friends from his neighborhood and gave them the responsibility of selling the T-shirts.
In 1993, Daymond John had a big breakthrough when he managed to convince his childhood friend and rapper LL Cool J to wear a ‘FUBU’ T-shirt to a public event. Later, while shooting for a ‘GAP’ advertisement, Cool J wore a ‘FUBU’ hat and used the phrase “for us by us” in one of his rap songs.
In 2009, Daymond John was offered a spot on the business reality show ‘Shark Tank.’ According to the format of the show, individuals pitched their business ideas to investors, with the hope of receiving funding. By 2017, Daymond had invested more than $8 million of his own money in different ‘Shark Tank’ ventures.