Safiya Nygaard Bio

Safiya Nygaard is an American beauty and fashion vlogger. Check out this biography to know about her birthday, childhood, family life, achievements and fun facts about her.

Safiya Nygaard
Quick Facts

Birthday: July 16, 1992

Nationality: American

Boyfriend: Tyler Williams

Age: 26 Years, 26 Year Old Females

Sun Sign: Cancer

Also Known As: Safiya Jaffer Nygaard

Born in: Chicago, Illinois

Famous as: YouTuber

Height: 5'10" (178 cm), 5'10" Females

Family:

mother: Mumtaz Nygaard

City: Chicago, Illinois

U.S. State: Illinois

More Facts

education: Stanford University

Populartiy Index
Vloggers #361 Beauty Vloggers #71 Fashion Vloggers #37 YouTubers #415
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Safiya Nygaard is an American YouTube beauty and fashion guru, vlogger, writer, producer and actor who previously worked for the popular internet media company 'BuzzFeed' for nearly two years. She joined the company as a production intern in April 2015, and in October that year, co-created the series 'Ladylike' with another member of the company, Fredricka Ransome. She became producer of the show in November and worked on it for 15 months until she left the company in January 2017. She is currently uploading content on her self-titled YouTube channel which boasts of 5.5 million subscribers, and also appears on her boyfriend Tyler Williams' channel on a regular basis. Starting with one video per week, she now uploads two to three videos every week to keep her huge fandom satisfied. She is one of the finalists for the 'YouTuber of the Year' award at the 10th 'Annual Shorty Awards'.

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Safiya Nygaard
Rise to Stardom
  • While at college, Safiya Nygaard worked as a Library intern at Victory Gardens Theatre and as a sales assistant at Abercrombie and Fitch. She appeared on a number of stage productions during her early career, and had posted a compilation of her acting samples in a demo-reel posted in December 2014 on her YouTube channel. However, she gained popularity on the internet thanks to her association with 'BuzzFeed', which hired her back in April 2015.
  • She began working for the company as a content creator and also starred in many of their videos. In October that year, she teamed up with Fredricka Ransome and co-created the new series 'Ladylike', in which women would try out new beauty and fashion products as well as experiment with various techniques to show viewers the end results so that they do not have to experiment themselves. The first episode of the series was only a segment under the 'Top Knot' show about beauty and fashion, but after that the show became solely about hair tutorials.
  • Nygaard and Ransome kept the 'Ladylike' series alive with the help of some other interested people at the company. Within a few months, the show began to gain momentum and became a full-fledged show for the 'BuzzFeed' channel with a dedicated team and producers. She worked on the show for fifteen months till January 2017, when she finally decided to leave 'BuzzFeed' to focus on her own YouTube channel so that she gains more independence about the content and structure of her videos. Her channel by this point had only a couple vlogs about her visiting theme parks with her boyfriend and her 2014 demo-reel. Since she began posting regular weekly videos on beauty, style, and 'weirdness' in January 2017, she has gained over 5.5 million subscribers to her channel, and her videos regularly gain over a million views.
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Controversies & Scandals
  • Safiya Nygaard waited six month after leaving 'BuzzFeed' to post the video 'Why I left BuzzFeed' on March 19, 2017, addressing the issue as by that time, all the videos she had already produced for the company were uploaded to the internet. She clarified that the primary reason she left 'BuzzFeed' is because she wanted more independence. She also mentioned that certain rules at the organization prevented her from interacting with her fans on YouTube to answer their queries. Furthermore, despite the fact that Nygaard and Ransome created and produced most of the content for the show, they were not included in high-level decision-making about the future of 'Ladylike', possible collaborations, partnerships, and branding. While she acknowledged that it is justified that the company owned all the content she created for it, she gradually began to realize how little control she had over what is being distributed under her name. As the possibility of creating merchandise on her name arose, she finally chose to dissociate herself from the company.
  • Interestingly, since she left 'BuzzFeed', many of the videos uploaded on the company's channel were found to have an uncanny similarity to videos Nygaard was posting independently on her channel. Considering that all of her old content for the company had already been uploaded to the net, many fans called out 'BuzzFeed' for blatantly copying her videos.
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Personal Life
  • Safiya Jaffer Nygaard was born on July 16, 1992 in Chicago, Illinois. She is of Indian descent from her mother's side and Danish from her father's side. She attended Whitney M. Young Magnet High School from where she completed her graduation in 2011. She then completed higher studies at Stanford University.
  • She met her boyfriend Tyler Williams while both of them were studying at Stanford University. He is also a YouTuber, as well as the CEO and founder of Nextbeat. He sometimes features on her videos and the two can often be seen hanging out together in videos on their channels.
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Last Updated : July 30, 2018

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