Gabriella Abreu Severino is a pop singer and songwriter from Brazil. She is more popular by her professional name, Melody or MC Melody Doll. A native of São Paulo, Melody started performing when she was two years old. Her father, who is a funk artist, played the role of an early inspiration for her. In 2015, she garnered notoriety for singing a cover of one of her father’s songs, ‘Falem de Mim’, and posting it on Facebook. Her subsequent video, in which she imitated Christina Aguilera's falsetto, turned out to be an internet sensation. It did not take her long after that to establish herself as one of the most influential Brazilian child artistes on social media. She has also been the subject of some controversy because of the mature theme of her music and the types of dresses she wore in the music videos.
Rise to Fame
In 2015, Melody gained both notoriety and fame for posting the cover of one of her father’s songs, ‘Falem de Mim’, on her Facebook page. Her next video contained her emulation of Christina Aguilera's falsetto. The video ended up being a viral sensation and catapulted Melody into internet fame. Later, she collaborated with her father’s friend, Deborah Moreira. She also won the Young Brazilian 2015 Award in the Most Viewed category.
In 2016, she announced through her Facebook account that she was done with the falsetto. She also stopped making parodies. In January that year, she released her self-titled extended play ‘Melody’ through Hipershow Produções.
In June 2018, Melody released ‘Vai Rebola’, a song that quickly became very popular. She was featured in Vakeira Funk’s 2018 FIFA World Cup song ‘O Som da Copa’. She also worked with her sister in 2018 for the song ‘Tô Bem, Tô Zen’, which was released on the Kondzilla channel. Only a few weeks later, the song reached the 4th place on YouTube. In October 2018, the product of her collaboration with the duo Carlos and Christian, the track ‘Hoje eu Tô um Nojo’, was released.
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Scandals & Controversies
As Melody became more and more famous, her popularity began to affect her education. Her fellow students would approach her all the time. Initially, it did not bother her but that changed when they began approaching her during the recess as well. Eventually, the school decided to introduce some regulations to make sure that she could focus on her education while she was in school.
Both her music and her fashion sense have been the subject of much controversy. After becoming aware of her music videos, the São Paulo Public Prosecutor's Office investigated her father, MC Belinho, suspecting him of “violation of the right to respect and dignity of children/adolescents”. Not long after the investigation started, Belinho announced that his daughter would make music and wear dresses that are more age appropriate. In 2016, her song ‘Sonho de Criança melody’ was released to demonstrate she and her father were indeed trying to make music videos more appropriate for her age.
In a January 2019 article in ‘Capricho,’ Isabella Otto referred to Melody as a prime example of “the generation of adultified and sexualized girls”. YouTube star and vlogger Felipe Neto announced in the same month that Melody had been banned from his channel. Neto has been affiliated with Melody’s family for quite a while. After announcing his decision, he also revealed that both Melody and her sister would be provided with pedagogical and psychological support by professionals specializing in early childhood education.
Amidst the controversy surrounding Melody, her mother, Daiane Glória, spoke out, condemning the sensuous content of Melody’s productions. However, she also revealed that she had been unable to interfere when it had been going on. While she complained whenever the girls wore short dresses, they would say that she did not support them as their father did. They even told her that if their careers ended, it would be because of her. In addition, she stated that while Belinho was in charge of the girls’ careers, she was not made aware of the profits earned by either girl.
In January 2019, Belinho released a statement apologizing for the “excesses he has committed” while managing the careers of his daughters and announced that he would no longer be involved in their musical pursuits. Activist Sabrina Bittencourt, alongside Daiane, took over the task of supervising Melody and Bella Angel’s careers.
Family & Personal Life
Melody was born on February 4, 2007, in São Paulo, Brazil to Thiago Abreu and Daiane Glória. She has a sister, Bella Angel, who is two years older than her. Abreu, who is also known as MC Belinho, is a funk artist who served as a source of inspiration for his youngest daughter. Bella Angel is also pursuing a career in music. Their mother, Daiane, is employed at a glasses office. Initially, it was her father who assumed all the responsibility for the careers of Melody and her sister and their mother decided not to get actively involved. That began to change when Melody’s music and fashion sense began to attract much controversy. In January 2019, Daiane revealed that while she and Abreu were still living in the same house, she is planning to file for divorce.