Elisabeth Rioux is a Canadian model, entrepreneur, and social-media influencer. She was just 18 when she launched her swimwear collection, 'Hoaka Swimwear,' which was her first venture as an entrepreneur. Later, she unveiled an underwear range, which is now available in several countries through the company’s shopping website. Elisabeth models for both her clothing lines and simultaneously creates content for her social-media pages. Elisabeth posts her pictures on her 'Instagram' page, which is also part of her brand’s promotional strategy. She also involves her fans and friends in the social-media promotion of her brands. Elisabeth posts travel vlogs on her self-titled 'YouTube' channel.
Elisabeth was associated with the Montreal-based model-management company 'Dulcedo.' However, she is not associated with it anymore. Elisabeth launched her 'YouTube' channel on November 19, 2013. The first video she posted on the channel was a travel vlog documenting her first trip to Croatia. The content on Elisabeth’s self-titled channel includes vlogs, Q&As, travel diaries, storytimes, and a couple of challenge videos. She introduced her present boyfriend in one of her vlogs, which currently has over a million views, making it the most-viewed video on the channel. Elisabeth has earned around 231 thousand 'YouTube' subscribers to date. Elisabeth’s 'Instagram' page is packed with her jaw-dropping pictures that showcase her well-toned body and her love for beach wear. As an 'Instagram' model, she has earned around 1.8 million followers on the platform.
Elisabeth ventured into entrepreneurship while she was in business school. She owns a swimsuit line named 'Hoaka Swimwear.' Elisabeth conceived the idea to launch her clothing line when she was studying marketing. To put her theoretical knowledge to practice, she decided to turn her love for fashion into a business. Through 'Hoaka,' Elisabeth offers a wide range of beachwear and swimwear for women of all shapes and sizes. Clearly, body positivity is the original inspiration for the venture. Similarly, Elisabeth’s personal experience of bikini shopping helped her design the range. She noticed there was a lack of a suitable collection of swimwear that was stylish yet comfortable. 'Hoaka' swimsuits are primarily made of neoprene, which is a form of wearable rubber material. It is flexible and retains the warmth of the body.
After working for about a year on designing her swimwear collection, she launched it in 2016. Initially, the brand was known only to Quebec citizens. Elisabeth created an 'Instagram' page for promoting 'Hoaka', and it worked. Elisabeth would initially post the pictures of her fans wearing 'Hoaka' swimwear, which not only promoted the brand but also earned her a lot of goodwill. She uses her social-media platforms to know people’s opinions about the quality of her products. While Elisabeth looks after the creative aspects of 'Hoaka,' her father and sister both manage the brand. Fashion "YouTubers" such as Katelyn Fitch and Sydney Joz have featured 'Hoaka' in their haul videos.
Elisabeth co-owns an underwear line, too, named 'BAMBOO UNDERWEAR.' She started the company along with three other young entrepreneurs, namely, Jules Marcoux, Philippe Ouellet-Thivierge, and Mathieu Landry-Girouard, in Québec. On December 18, 2018, Elisabeth launched the pop-up store of the brand. 'Bamboo Underwear' is currently available in over 40 countries via its online store.
Elisabeth and her former boyfriend, social-media influencer Jay Alvarrez, did a photo shoot in Los Angeles to promote the 'Bamboo Underwear' collection for couples. The shoot was impulsively decided while the two were on a trip to California. The campaign was directed by world-class photographer Jasper Suyk, who has worked with brands such as 'Harley Davidson' and celebrities such as Ne-Yo.
Elisabeth never shies away from sharing stories of her embarrassing moments with the public, which models usually prefer to keep private. She owns a ‘Finsta’ page, where she posts funny faces, unfiltered no-makeup looks, and several such pictures through which she promotes self-love.
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Family & Personal Life
Elisabeth was born on December 20, 1996, in Canada. She has a sister named Chloe Rioux, who is a popular "Instagrammer." Elisabeth has been in relationships with “YouTuber” Jay Alvarrez and model Jonathan Germain, who have both been featured in a few of her Q&A videos. Elisabeth is currently dating Monaco-based model Bryan McCormick, with whom she has created a few vlogs for her channel. They have together adopted a dog and a cat.
Elisabeth has two Siberian husky dogs named Cherry and Royce and has recently introduced a new puppy, Maylie, to her family. She is vegan. An avid traveler, Elisabeth prefers to travel to beaches on her vacations. She visited Costa Rica, her favorite holiday destination, with her friends Alicia Moffet and Noemie Lacerte. Photography is also on Elisabeth's list of passions. She loves getting inked and has tattoos on her right hand and belly.
In one of her vlogs, Elisabeth has talked about her struggle with anxiety issues and about her suicide attempt.