In this age of actions and reactions, Alex White a.k.a Snow Reacts has made a name for himself in a very short span of time. He mainly does the reaction videos on YouTube. A reaction video is something where you react to content or a video posted by your fellow netizens. He started somewhere in the middle of 2016 and quickly rose to fame for his out-of-the box reactions to various reality shows especially ‘Dance Moms.’ He today has over 391,000 subscribers on YouTube and 9,000 followers on Twitter. He has also managed to get over 28,000 followers on Instagram.
The Meteoric Rise to Stardom
Snow first started as a gamer on YouTube. But he found much more success with his reaction videos. In June 2016, he posted his first video ‘Justin Bieber Gets Thrown to the Ground After Making a Huge Mistake!!!!’ and since then has been consistently posting regular content on YouTube, Instagram, and Musical.ly (now known as TikTok). He went viral with his ‘Dance Mom’ reaction videos, some of which have over 250,000 views. He creates videos on different topics ranging from taking a Harry Potter quiz to Disney channel stars’ evolution. His videos and posts are now so popular that he now has his very own fan page by the name Snow Reacts Fandom.
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What Makes Snow Reacts So Special
Snow is very natural and spontaneous in all his videos. All his reactions are natural and do not look like they’re staged at all. What appeals most to his audience is the innocence with which he gives out all his reactions, whether it is about ‘Dance Moms’ or laughing babies. He makes his presence known to all his followers through YouTube, Instagram, Twitter, and TikTok on a regular basis. What is more interesting is that even with such a large presence, he chose not to be on one of the most famous social media sites i.e. Facebook.
He now has started creating Vlog videos as well. He mostly does all his videos in what looks like his bedroom and makes users feel right at home! He is just a kid next door showing what he feels that goes around him and yes… reacts to it! What strikes you the most is that all of his videos are unscripted and totally impromptu. All the reactions and comments passed are organic and spontaneous. He has the ability to crack a joke or a funny reaction out of nothing that will leaves the viewers in splits. Simply put, Snow Reacts takes the ordinary to a whole new level of extraordinary which is what makes him special!
Snow is like every other kid who has access to the internet. But his videos are extremely well made and crafted for a guy of his age. He has a unique way of presenting himself and sticks to it in his every video. He is just a boy making videos for fun and entertaining people. He hasn’t been in any notable controversies or scandals. Also, this venture of his is in its nascent stage. So, it does help him to get more and more subscribers just on the basis of content.
Behind The Curtains
As we’ve discussed above, Snow first wanted to start as a gamer on YouTube. His brother encouraged him the most to start making the YouTube videos. He is now moving towards making vlogs as well. He has a discussion page on his YouTube account where he asks his followers to advise him or recommend him topics to base his new videos on.
He goes by the name of ItsSnowHimself on every other social media platform except YouTube.