SAS, often referred to by her username, ‘SAS-ASMR’, is a Youtuber from Canada. She became a global phenomenon after her ASMR videos on YouTube went viral and she gained over 1 million followers on her channel. Prior to becoming a YouTube star, SAS worked as a bartender in Canada. She decided to tap into the world of ASMR just as it had started becoming a cult around the globe. She created a channel specifically focusing on food and ASMR in 2016. Her initial videos became viral, and SAS started focusing on content creation as her main job. She started eating rare fruits and exotic dishes for her videos, which increased her follower count. Her North-East Asian heritage helped her explore diverse cuisines and collaborate with other vloggers as well. In no time, she was among the global leaders in the ASMR category on YouTube. Currently, SAS runs two channels; one is primary focused on ASMR, while the other chronicles her life and adventures through vlogs. She has more than 5 million subscribers and over 1 billion views to her name and continues to soar in popularity.
Rise to Fame
SAS-ASMR had an ordinary career before she became a YouTube sensation. To make ends meet in Canada, she worked as a bartender and a retail employee in a mall. She used to live with her sister. However, YouTube’s growing platform gave her a chance to make it big. She created her channel in 2016 and uploaded her first video, ‘ASMR Sushi Dynamite Roll Mukbang,’ in November. SAS tapped into the ASMR craze early. ASMR became a slow cult in itself and grew viral by word of mouth. ASMR, the abbreviation for autonomous sensory meridian response, is the sensation that a body feels when it has been exposed to triggers that light up the user’s sensory memories. The whispering, slow audio and enhanced noises are meant to induce a state of relaxation and sleep among viewers. While ASMR topics on the Internet are wide and endless, SAS concentrated on something she knew best – food.
She specializes in whispering and Mukbang techniques, and she used those in her videos in which she ate lots of food and created sufficiently pleasant audio narratives for them. Her channel’s uniqueness made SAS a popular face in the ASMR category, and she became one of the top YouTubers to focus on Mukbang. From being just another channel, ‘SAS-ASMR’ soon became one of the most popular ASMR channels on YouTube and garnered over 665 million views. Her choice of food, especially the variety in her cuisines, is what draws viewers back to her videos. She successfully induces a tingle in her viewers’ brains who are drawn to the noises she makes during eating and chewing. Over the course of two years, she has tried many interesting fruits, meats, dishes and herbs. Her most popular videos are ‘ASMR HONEYCOMB (Extremely STICKY Satisfying EATING SOUNDS) NO TALKING’ with a whopping 26 million views and ‘ASMR SALMON & OCTOPUS SASHIMI (RAW SAVAGE Extreme Soft Chewy EATING SOUNDS) No Talking’ with an equally impressive view count of 20 million. She has often been included among the most popular ASMR creators by various publications, and she continues to make these popular videos even today. Her primary YouTube channel currently boasts of over 5 million subscribers.
She launched her second YouTube channel, ‘SASVlogs,’ in October 2017. While her primary channel focuses solely on ASMR, ‘SASVlogs,’ takes her viewers on a journey across her life, food-habits, exercise, travel and other adventures. She uses this channel as a video journal to interact with her fans and often conducts live sessions with them. The channel currently has nearly 400,000 subscribers. Her most popular videos on her second channel include ‘How to make SEAFOOD SAUCE’ and ‘How to make Candied Strawberry *Tanghulu*’. Overall, SAS’s channel boasts of a total view count of more than 1 billion, and she remains the leader in ASMR videos category across the world. Her cheeky comments and quirky choices often bring in new viewers.
Apart from YouTube, SAS is active on Instagram as @sasittube. She mostly uses her Instagram feed to highlight her YouTube videos, and has over 1.2 million followers there. She is undoubtedly among the most followed users on YouTube today and continues to grow bigger by the month.
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Controversies & Scandals
In one of her videos, SAS-ASMR ate a raw octopus, stirring controversy and attracting the wrath of many vegans and environmentalists. They called her actions ‘cruel and disgraceful’ because of her lack of empathy for a living animal. Since then, SAS’s comments section has been filled with trolls and haters alike, but SAS chooses not to respond to them. Though SAS did not issue any apology, she un-listed the controversial video in which she ate an octopus. Her fans have contested the haters, saying that eating raw animals is prevalent in many parts of the world and shouldn’t be frowned upon.
Family & Personal Life
SAS was born on July 20, 1982, in Thailand, but she later moved to British Columbia, Canada. SAS traces her roots back to North-East Asia; and the famous YouTuber, Sissi, is her sister. Sissy posts ASMR videos with her children, Nicholas and Emma, on her channel, ‘N.E Let's Eat’. SAS is married and lives in Canada with her husband.