Jelena Djokovic is a Serbian entrepreneur, humanitarian, and the wife of famous tennis player Novak Djokovic. She is the national director of the 'Novak Djokovic Foundation,' a charity that works for underprivileged children. She has been felicitated for her philanthropic work and for her contribution to society. Jelena is the founder of the digital marketing firm 'Jelena Ristic Consulting.' She also had a brief career as a model. Jelena is multilingual and has a flair for writing, too. She is a caring mother of two beautiful children and believes she is the biggest fan of Novak.
Early Life & Education
Jelena was born Jelena Ristić, on June 17, 1986, to Miomir and Vera Ristic. She was born and raised in Belgrade, the capital of Serbia. Jelena has an elder sister named Marija.
Jelena attended a sports high-school in Belgrade. She then attended 'Bocconi University' in Milan, from where she earned a degree in business administration. She also holds a master’s degree in luxury brand management from the 'International University of Monaco.'
Jelena was a studious girl in school. She focused on scoring excellent grades. She was the best student in elementary and high school and won a few scholarships, too. Before she graduated school, Jelena was determined to enroll at a foreign university. However, her parents’ financial condition was a big concern for her. Nevertheless, with her parents’ support and her determination, Jelena finally turned her dream into reality. Jelena is a multi-faceted woman and is fluent in 17 languages, including English and Italian. She loves reading and writing. She takes interest in learning about nutrition, child health care, and other related topics. Jelena is an ardent animal lover.
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Jelena began her career working in an oil company. From January 2009 to August 2009, she worked as a human resource coordinator with the 'Oilinvest Group,’ also known as ‘Tamoil,’ a European energy provider. Jelena founded 'Jelena Ristic Consulting' in July 2011 and now serves as the director of the firm. This Monaco-based firm provides services related to digital marketing and brand development. She is the founder and the executive director of 'Original,’ a magazine that publishes content about the lives and works of celebrities across the globe. From August 2011 to September 2015, Jelena was the global CEO of the 'Novak Djokovic Foundation.' Founded by her husband in 2017, the foundation strives to provide education and basic amenities to underprivileged children. Jelena now serves as the national director of this charitable foundation.
In May 2014, Jelena was given an award for her philanthropic work and her effort in upgrading the lives of underprivileged children in Serbia. She also had a brief stint as a model. Jelena appeared as a swimwear model for the 2013 swimwear collection of 'Figleaves,' a UK-based online lingerie retailer. In 2016, she was one of the guest speakers at the first 'Western Balkans Women Conference.' Jelena delivered an inspiring speech on the role of women in the peace-building process in the Western Balkans.
Relationship with Novak
Jelena met Novak for the first time in high school, but they officially began dating in 2005. She is a year older than Novak. Their romance bloomed over the next few years. However, after Jelena bagged a job in an oil company in Monte Carlo, their relationship faced a lot of struggle. Her job and Novak’s tennis tournaments kept them away from each other for long periods of time. They also contemplated breaking up once. However, their love for each other won eventually.
During one of his tours in Monte Carlo, Novak took her by a helicopter to the 'Couvent des Minimes' hotel in Provence, France, and proposed to her. They got engaged in September 2013, and on April 24, 2014, they announced Jelena’s pregnancy. They got married on July 10, 2014. The wedding ceremony was held at 'Sveti Stefan,' a hotel resort in Montenegro. A day later, Jelena and Novak had a church wedding at the 'Church of Saint Stephen,' which belongs to 'Praskvica Monastery.'
Their son, Stefan, was born in October 2014. They had a daughter, Tara, in September 2017.