David Lauren is the second-born child and the youngest son of world-renowned fashion designer Ralph Lauren and is currently the vice chairman and the chief innovation officer of ‘Ralph Lauren Corporation.’ A 'Duke University' alumnus, he has been working for 'Ralph Lauren Corporation' since his sophomore year. David started the brand's in-house publication and then later joined the company officially. He made major contributions to the technical aspect of the brand, which provided it an edge during the era of technology revolution. David introduced several contemporary technical applications, helping his father make the brand’s masterpieces available to a wider range of clients. He also played key roles in establishing the company's website and mobile applications. David expanded the luxury brand to sports by launching ‘Rugby Ralph Lauren.’ He also handles Ralph Lauren's philanthropic ventures. David is married to former ‘Ralph Lauren’ model Lauren Bush and has two children.
Childhood & Early Life
David was born on October 31, 1971, in New York City, to fashion designer and executive Ralph Lauren and author and photographer Ricky Anne. He has an older brother, Andrew Lauren, and a younger sister, Dylan Lauren.
David is a political science major from 'Duke University.' While in his sophomore year at 'Duke,' he started the lifestyle journal 'Swing.' The journal provided a contemporary take on current affairs and news. David served as the president and editor-in-chief of the magazine and continued to hold the positions until 1999, after which 'Swing' was sold to its publishing group, 'Hachette Filipacchi Médias.'
David also worked in the Westminster office of the erstwhile ‘Conservative’ MP Peter Temple-Morris, while in college. Even though he initially did not want to join his father in the family business, David later played a significant role in bringing a technology-oriented revolution to the business.
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In 2000, David joined the technical department of 'Ralph Lauren Corporation' and was responsible for running the company's internet operations with 'Ralph Lauren Media, LLC.' Within a year, he structured a technology model so the company could pace up with the emergence of the IT boom.
The following year, David launched 'ralphlauren.com.' With this, 'Ralph Lauren' became the first-ever luxury lifestyle brand to introduce an e-commerce website. The whole idea of the website emerged from the term "merchan-tainment" (merchandising and entertainment).
As the brand incorporated the latest technology to improve its game in the industry, 'Ralph Lauren Corporation' ventured into mobile applications, allowing the customers to shop via mobile devices. The idea hit David after he encountered some customers in Japan.
David's revolutionary ideas also include the 'PoloTech' smart-shirt, which tracks biometric data. The technically sound collection was showcased at a holographic runway show. The pieces were shown though 3D projection on a four-story wall of water in New York's 'Central Park.'
He also introduced his brand’s consumers to QR codes and created interactive window displays that were inspired by Steven Spielberg's 'Minority Report.' Apart from launching the brand's journal, David played an instrumental role in starting 'Ralph Lauren TV.'
David has played a key role in launching sports-related initiatives such as the clothing brand ‘Rugby Ralph Lauren.’ Under his leadership, 'Ralph Lauren' became one of the largest sponsors of many international sporting events and teams, including the 'Wimbledon,' the 'US Open,' and the 'US Olympic' teams. In 2007, 'Daily News Record' named David the "Marketer of the Year."
From 2010 to 2016, David served as the executive vice president of global advertising of 'Ralph Lauren.' He was responsible for the global advertising and marketing campaigns for the brand and all of its associated labels and ventures. He also oversaw the company's corporate and fashion communications and strategic marketing partnerships.
In August 2013, David was named to the company's board of directors. Lauren is currently the chief innovation officer, the strategic advisor to the CEO, the head of the 'Ralph Lauren Foundation,' and the vice chairman of the board.
Family & Personal Life
David is married to Lauren Bush, granddaughter of former US president George HW Bush, who was also a 'Ralph Lauren' model from Colorado. She is also the founder of the charitable program 'FEED Projects.'
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The two first met in 2004, at the 'Costume Institute Gala' of the 'Metropolitan Museum of Art.' Seven years later, David proposed to Lauren at the 'Met Gala.' The two had previously planned to meet at the ‘Gala’ for their traditional anniversary celebration. However, when Lauren arrived at the venue, she was surprised to see a collection of her photographs that David had clicked during their courtship. David then went on his knees and proposed to his ladylove.
The proposal was followed by a carriage ride, accompanied by a clarinetist and a saxophonist, and a romantic dinner date. As David and Lauren had first met at the ‘Gala,’ they celebrate their anniversary by attending the event every year.
David and Lauren later had an official engagement party at magazine mogul Anne Hearst's estate in Water Mill, at ‘The Hamptons.’ The two got married on September 4, 2011.
The wedding was held at Lauren’s 17,000-acre ‘Double RL Ranch’ in Ridgway, Colorado. The Jewish wedding had a combination of Western and country elements. The newly married couple had their honeymoon at the Amalfi Coast.
David and Lauren welcomed their first child, their son James Richard Lauren, on November 21, 2015. Their second son, Max Walker Lauren, was born on April 19, 2018. The family currently lives in Manhattan's Greenwich Village.
David has Jewish ethnicity from his father's side, as his father was born to Belarus-born Jewish immigrants. His mother is of Jewish Austrian descent.
His younger sister, Dylan, is the owner of 'Dylan's Candy Bar.' His older brother, Andrew, is a film producer.
In addition to running the family business, David is actively involved in Ralph Lauren's philanthropic and charitable activities. He is the president of the 'Polo Ralph Lauren Foundation' and looks after associate ventures such as the 'Pink Pony' fund and the 'Polo Jeans G.I.V.E.' program, which is now known as the 'Ralph Lauren Volunteer' program. He is one of the trustees for the 'Ralph Lauren Centre for Cancer Care and Prevention' in Harlem.
David handles the 'Star-Spangled Banner Preservation Project' at the 'Smithsonian National Museum of American History.'