"CloeCouture" is a successful YouTube channel run by famous beauty vlogger Cloe Feldman. She loves making videos about beauty, fashion, lifestyle and music. Cloe, who started her YouTube channel in January 2011, was featured in an article on the Wall Street Journal in September of the same year, along with a bunch of famous YouTube stars. The article featured her DIY makeup tutorials which made Cloe famous on YouTube. She recently posted a series of comedy sketches named “iDateCloeCouture” which became very popular with her fans. She is a very hardworking person who thinks that her YouTube channel is like her "own little business." Apart from scripting, shooting and editing her videos, she also needs to market herself on various social media platforms. She was featured on an episode of The Today Show, hosted by Matt Lauer. She has launched her own clothing line named GLO by CloeCouture. She is interested in an acting career because it is 'cool', even though she is aware that it is not a very reliable career choice.
The Meteoric Rise to Stardom
Cloe Feldman was inspired by many YouTube beauty vloggers and learned makeup techniques from YouTube stars like iJustine and juicystar07. In 2011, when she was only in the eighth grade, she created a YouTube channel and started to upload her own makeup and beauty videos. Initially, she would use a webcam to record her videos, but later she started to become more professional and switched to high end cameras, often borrowing them from her mother or elder sister. Within a few months, she created a second channel, "Vivalacloe," to post vlogs. She soon started to get good response from her audience and her channels changed her life completely. She now has nearly 2.5 million subscribers on her main YouTube channel and 193k subscribers on her second channel.
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What Makes Cloe So Special
Despite the fact that Cloe Feldman has gained success on the social media, she was so shy in school that she had difficulties in making friends. In a way, applying makeup made her more comfortable about herself. She feels that in front of even five hundred people, she probably won't be able to do the things she does in her videos. A major motivation for Cloe to maintain her YouTube channel is her huge loyal fan base. Not only a number of young girls find inspiration in her DIY tutorials, a lot of her fans watch her channel regularly to get over difficult times. Cloe, who herself has faced similar situations when she was young, used to watch YouTube videos to find happiness after an awful day at school. As a result, she recognizes the influence she has on her fans and makes it a priority to cater to their demands. She is also very vocal about the different treatment women are often subjected to. Once when Instagram removed one of her pictures as they considered that parts of her body were exposed, she reposted the picture condemning the company's sexist policy.
Cloe Feldman is now a super glam beauty guru on YouTube with a huge fan following. However, she had to traverse a bumpy road initially. In December 2011, just within a year after she started her YouTube journey, her channel was hacked and all her YouTube videos were deleted. She lost all her 220k subscribers and millions of views. Her second channel, "Vivalacloe," was also deleted by the hacker, but she was able to recover the account along with the videos with help from YouTube support. Unfortunately, she was not so lucky with her main account. She spent a lot of time with YouTube support in the hopes that they would be able to restore her account. She even created a new account named "CloeCoutureXO." Eventually, her main account was recovered and she never used her new account. However, the videos on her main account could not be recovered as the hacker had deleted the associated email address.
Behind The Curtains
Cloe Feldman was born on June 23, 1997 in Florida, USA. She has an older sister Saige and a younger sister Mia. Her sisters often appear on her videos. Her mother, who was suffering from cancer for 17 long years, passed away in February 2016. According to Cloe, despite her illness, her mother has taught her to live life to the fullest. She is currently living in Los Angeles, California, and studying business and economics at ULCA. Cloe is good friends with a number of famous YouTube stars and often collaborates with Rclbeauty101, Sarai Jones and others. She also shared an apartment with Sarai for a few months. Interestingly, in 2011, Cloe was featured on the Wall Street Journal along with Sarai and Rachel, but she didn't know them back then.