Ben Bruce is an English musician and actor, best known as the lead guitarist and songwriter of the band ‘Asking Alexandria.’ The band was founded by him in Dubai and was disbanded when he relocated to England. However, he took the initiative to form the band again, with the same name but with different bandmates, and became popular with the release of five albums through the American record label ‘Sumerian Records.’ Their third album, titled ‘From Death to Destiny,’ peaked at number one on the ‘Top Hard Rock Albums’ chart, making it their third album in a row to feature among the top 10 of the US music charts. He wanted to be associated with every aspect of music and went on to establish ‘KBB Records.’ He also appeared in the American thriller movie ‘American Satan,’ in which he portrayed the role of ‘Leo Donovan.’ He was listed among ‘Guitar World’s ‘Top 12 Hot Male Guitar Players for 2012’ and was chosen as the ‘Hottest Male’ at the ‘Kerrang! Awards’ twice. He is currently married to Ciara Bertjens, with whom he has a daughter named Fae and a son named Fynn. Lately, he has uploaded his experiences of fatherhood, on his ‘You Tube’ series, ‘Daddy Diaries.’ The series has been widely viewed by his fans.
Childhood & Early Life
He was born Benjamin Paul Bruce, on Oct 31, 1988, in Wandsworth, South London, England. He moved with his family to Dubai at the age of 6 and returned to Nottingham, England, in 2006, to pursue his career in music.
He was influenced by singers such as BB King and Eric Clapton and developed a keen interest in blues, pop punk, and metallic rock. He started playing the electric guitar at the age of 12 and was performing heavy rock by the age of 17.
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In 2006, he formed his own band, ‘Asking Alexandria,’ in Dubai. Soon, they released their first album, ‘The Irony of Your Perfection.’ The band played live in the city but did not get the kind of response they were expecting.
Later that year, he moved to England. However, his band broke up within a month of his arrival in his home country. Bruce continued his pursuit of a career in music and put together a new band with the same name, for which he was the main songwriter and collaborator, besides being the lead guitarist.
His initial days in England were taxing, as besides songwriting and being the lead guitarist, he had to put the band together and give it an identity of its own. They went on a number of tours and practiced till late in the night in his apartment, to develop their signature music marked by heavy metallic rock.
His new line-up included the new lead singer, Danny Worsnop. In 2009, they released their first official debut album, ‘Stand Up and Scream,’ produced by Joey Sturgis, through the American record labels ‘Sumerian Records’ and ‘Victory Records.’ The album was a hit in the US, reaching the fourth position on the ‘Top Heatseekers’ list, number 29 on the ‘Top Independent Albums’ list, and number 24 on the ‘Top Hard Rock Albums’ list.
The band released their second album, ‘Reckless and Relentless,’ in 2011, through ‘Sumerian Records’ and Joey Sturgis. The album went international and was popular in the UK and Australia, peaking at the seventh spot on the ‘UK Rock Chart’ and at number 30 on the ‘Australian Albums Chart.’
This was followed by their third album, ‘From Death to Destiny,’ through ‘Sumerian Records’ in 2013. The album was their most successful venture, reaching the first spot on the ‘Top Hard Rock Albums’ list, number 11 in Australia, and number 28 in the UK. This was their third hit album in a row that made its way among the top 10 tracks of various music charts.
In 2014, he featured as a solo artist, singing ‘Shake it Out’ in the cover compilation of ‘Florence + The Machine,’ released by ‘Sumerian Records.’ He then concentrated on the vocals of his solo album, which was more of classic rock ‘n’ roll.
Ben wanted to be associated with every aspect of music and went on to establish ‘KBB Records’ with Kyle Borman in 2014. The company’s first release was the rap metal band 'Scare Don't Fear's first album, ‘From the Ground Up,’ in partnership with ‘Caroline Records,’ in June 2014. Their next release was for the metal band ‘The Family Ruin’ the same year.
He also appeared in the American thriller movie ‘American Satan,’ which was released in October 2017 and featured Ben as ‘Leo Donovan.’
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‘Asking Alexandria’ released the albums ‘Stand Up and Scream’ (2009), ‘Reckless & Relentless’ (2011), ‘From Death to Destiny’ (2013), ‘The Black’ (2016) and ‘Asking Alexandria’ (2017).
‘KBB Records’ has released albums for the bands ‘Scare Don’t Fear,’ ‘The Family Ruin,’ ‘Run 2 Cover,’ and ‘A Fall To Break.’
Awards & Achievements
He won the ‘Altpress Guitarist of the Year’ award in 2011.
In 2012, he was listed among ‘Guitar World’s ‘Top 12 Male Guitar Players’ and was named the ‘Hottest Male’ at the ‘Kerrang! Awards.’
He was again judged as the ‘Hottest Male’ at the 2013 ‘Kerrang! Awards.’
When he was 18 years old, he had a crush on Zora, the sister of ‘Asking Alexandria’s drummer, James. However, he could not gather the courage to convey his feelings to her, and the relationship did not progress any further.
He married Samantha Cassaro in 2013, but they divorced in 2015. They did not have any children. In 2015, he began a relationship with Ciara Bertjens, whom he had met during the ‘Warped Tour.’ The couple had their daughter, Fae, in September 2016 and married in June 2017.
In October 2017, their son, Fynn, was born. Ben turned out to be a loving father and has remained faithful to his wife.
He is active on social media, where he has posted several photographs of his family and is open to discussions with his fans. He also shared his experiences as a father through his ‘YouTube’ series ‘Daddy Diaries.’ His videos have been widely viewed.
The original line-up of ‘Asking Alexandria’ in Dubai was completely different compared with the line-up of 2008.
The band was put together for the second time in England by Ben Bruce, with Danny Worsnop as the lead vocalist, Ben as the lead guitarist, Cameron Liddell as the rhythm guitarist, James Cassells as the drummer, and Sam Bettley as the bass guitarist. Later, Denis Stoff joined the band as a singer.
In 2011, started an online clothing line, which was not associated with the band. The site became inactive in June 2013. However, he has stated that he will soon be back with some new designs.
In early 2015, Bruce and Danny Worsnop fell out with each other, as Worsnop was, at that time, paying more attention to the group ‘We Are Harlot.’ However, they denied any split and continued to perform together after a short break. Bruce was seen performing solo during the break.