Universal Sam is an American TikTok user and internet celebrity. She is also known as Sam Nicole on social media. A native of New York, she grew up alongside her brother. She made her first foray into social media with accounts on YouTube and YouNow but failed to achieve any significant success on either of those platforms. It was only after she created her account on TikTok, which was known as musical.ly at the time, that she started to garner popularity. At present, she has over two million fans and more than 125 million hearts on the platform, which effectively make her one of the most popular TikTok users.
Rise to Fame
Universal Sam began her journey to internet stardom in 2015 by creating profiles on YouTube and YouNow. However, she did not achieve success on either of these platforms. She reportedly posted Q&As, a couple of vlogs, and a Bean Boozled Challenge video on her channel but at present, it does not have any content. The channel was set up on May 25, 2015, and has over eight thousand subscribers. On YouNow, she has over three thousand fans.
She is presently active on two separate Instagram pages: itzsamnicole and xuniversalsamx. On itzsamnicole, she has over 116 thousand followers, while on xuniversalsamx, she has more than 23 thousand followers. These days, she gets thousands of views on each of her posts. Besides using Instagram to document her personal life, Universal Sam posts videos of her performances on the app.
She set up her account on TikTok before the merger, when the app was known as musical.ly. In the beginning, she was like any other user in the app that was growing exponentially at the time, posting conventional TikTok/musical.ly videos of herself lip-syncing to popular songs. In time, she started lip-syncing to popular film and television dialogues as well as posting comedy sketches. Over the course of the ensuing months, her page grew. She is presently a crowned user and receives tens of thousands of likes on each of her posts. Some of the musicians and singers she has performed to are Daya, Madeon, Lizzo, The Wombats, Drake, and Malu Trevejo.
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Universal Sam was born on February 2, 2003, in New York City, New York. Little is known about her family and private life. Her mother is active on Instagram under the username universal_mama and has about 1.5 thousand followers. She posts pictures of Universal Sam and her brother as well as of their father. She is evidently very proud of her daughter’s achievements. Her profile bio reads “In my life, you are the sun that never fades and the moon that never wanes. Shine on, my child. I love you. To universal sam.”
Universal Sam and her brother are growing up in a household with four pets.