Scooter Braun is an American entrepreneur, entertainment executive, talent manager, and philanthropist. He is the founder of a media company called ‘SB Projects’ and co-founder of a comic-film studio called ‘Mythos Studios.’ He also co-owns the popular eSports team ‘100 Thieves.’ As a talent manager, Braun represents artists like Justin Bieber, Ariana Grande, Hilary Duff, and Demi Lovato among other popular celebrities. He won the ‘Best Talent Manager’ award at the 3rd annual ‘International Music Industry Awards’ in Los Angeles. In 2013, he was included in the ‘Time 100’ list of most influential people in the world. In 2016, he was nominated for the prestigious ‘Grammy Award.’ For his philanthropic efforts, Braun won the ‘Harry Chapin Memorial Humanitarian Award.’ In 2019, his efforts were recognized at the ‘Jefferson Awards for Public Service’ in New York.
Childhood & Early Life
Scooter Braun was born Scott Samuel Braun on June 18, 1981, in New York City, USA, to Ervin and Susan Braun. He grew up in Cos Cob, Connecticut, along with his siblings – Adam and Liza. He went to ‘Greenwich High School’ where he served as the class president. At the age of 13, he started playing basketball in a sports organization called ‘Amateur Athletic Union’ (AAU).
While studying at ‘Greenwich High School,’ Braun created a 10-minute video about Jews in Hungary. Titled ‘The Hungarian Conflict,’ the video was submitted at a video-documentary contest, held by a non-profit organization called ‘National History Day.’ Having won the regional and state competitions, the film went on to place third overall. One of Braun’s family members sent the video to Steven Spielberg, who then submitted it to the ‘United States Holocaust Memorial Museum.’
He continued playing basketball in the ‘Amateur Athletic Union’ until the age of 18. After graduating from high school, he attended the ‘Emory University’ in Atlanta where he played college basketball. While studying at ‘Emory University,’ he started organizing parties. In 2002, he was hired to plan after-parties at the ‘Anger Management Tour,’ which featured artists like Eminem and Ludacris.
When he was 19 years old, he was offered a marketing position at Jermaine Dupri’s record label ‘So So Def.’ At the age of 20, Braun was named the record label’s executive director for marketing.
While studying in his sophomore year at ‘Emory University,’ Braun was responsible for planning parties for the 2003 ‘NBA All-Star Game.’ He was also responsible for planning the after-parties of Britney Spears' ‘Onyx Hotel Tour.’ Subsequently, Braun dropped out of ‘Emory University’ to focus on his career.
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Scooter Braun parted ways with ‘So So Def’ and started a private venture. He also started his own marketing business before trying his hand at producing documentary films. In 2007, he came up with an entertainment and marketing company called ‘SB Projects.’ The company comprises of a range of ventures including ‘SB Management,’ ‘Schoolboy Records,’ and ‘Sheba Publishing.’ It also includes a joint venture between Usher and Braun called ‘RBMG.’
In 2011, he produced a documentary titled ‘Never Say Never’ on pop star Justin Bieber. In the same year, ‘MTV’ reported ‘Never Say Never’ as one of the highest grossing documentaries in domestic box-office. In 2014, he served as an executive producer for a weekly drama series titled ‘Scorpion,’ which was aired on ‘CBS’ from 2014 to 2018.
In 2016, Ariana Grande’s record label ‘Republic Records’ confirmed Braun as Grande’s main manager. In 2018, it was reported that Braun has joined hands with David Maisel to form ‘Mythos Studios’ which would produce movie franchises in animated and live-action formats. In 2019, it was reported that ‘Ithaca Holdings,’ one of Braun's holding companies, had acquired ‘Big Machine Label Group.’
Scooter Braun works closely with various charity organizations, such as ‘Braun Family Foundation.’ He also encourages the artists whom he works with to get involved in various philanthropic activities. As of 2017, Braun and his companies had granted the maximum number of wishes by a single organization for the ‘Make-A-Wish Foundation.’
In March 2018, Braun and his team organized ‘March for Our Lives,’ a demonstration in support of a legislation to prevent gun violence in the United States. The demonstration took place in Washington, DC.
He is also known for supporting a non-profit organization called ‘Pencils of Promise’ which was founded by his brother Adam Braun. The organization aims at building schools in developing nations. ‘Pencils of Promise’ has helped build more than 200 schools in Africa, Asia, and Latin America.
Awards & Achievements
On August 11, 2012, Scooter Braun appeared on the cover of ‘Billboard.’ On April 20, 2013, he appeared on the cover of ‘Billboard’ for the second time. In 2013, he was also featured in the ‘Time 100’ list of most influential people in the world.
In 2016, he was honored with the ‘Best Talent Manager’ award at the ‘International Music Industry Awards.’ In the same year, he also won the ‘Humanitarian Award’ at the ‘Billboard Touring Awards.’ The award was presented to him for his efforts to support non-profit organizations, such as ‘Make-A-Wish Foundation’ and ‘Pencils of Promise.’
In 2017, Scooter Braun appeared on the cover of ‘Success’ magazine's ‘Gratitude’ issue. In the same year, he also appeared on the cover of ‘Variety’ magazine's ‘Hitmakers’ issue. The following year, he won the ‘Harry Chapin Memorial Humanitarian Award.’ In 2019, his works were recognized at the ‘Jefferson Awards for Public Service.’
Family & Personal Life
Scooter Braun’s grandparents escaped the Holocaust before living in Hungary until 1956. At the time when Soviet Union tried to suppress the ‘Hungarian Revolution,’ his grandparents moved to the United States of America. His parents Ervin and Susan are Conservative Jewish. While Ervin worked as a dentist, Susan worked as an orthodontist.
In 2013, Braun started dating Canadian philanthropist and health activist, Yael Cohen. He got married to Cohen on July 6, 2014, in British Columbia, Canada. On February 6, 2015, Braun and Cohen were blessed with a son named Jagger Joseph Braun in Los Angeles, California. On November 29, 2016, Yael Cohen gave birth to their second son, Levi Magnus Braun. On December 1, 2018, Braun and Cohen were blessed with a daughter named Hart Violet.