Kenneth Fisher is an investment analyst and financial advisor who is among the richest Americans. Growing up in San Francisco, Kenneth Fisher initially showed interest in forestry while at Humboldt State University in California, but changed his area of study, graduating with a degree in economics. He started working for his father's firm, 'Fisher & Co.', and later established his own, called 'Fisher Investments'. This same firm now has four different units: ’Fisher Investments Institutional Group’, ‘Fisher Investments Private Client Group’, ‘Fisher Investments 401(k) Solutions Group’, and ‘Fisher Investments International Group’; each to serve specific clients. Kenneth Fisher's wife and three children have all worked at his firms, and his son Nathan, works as a Senior Executive Vice President at 'Fisher Investments 401(k) Solutions Group’. Kenneth Fisher has written 11 novels, 4 of which have been bestsellers. He has also contributed to various global newspapers and magazines, one of which, 'Forbes' magazine, printed his column for 32 years, the longest running column in this magazine's history. His derogatory comments at a conference in October 2019 saw multiple institutional investors pull funding from his firm, and the revenue suffered too. At present, Kenneth Fisher is the Executive Chairman and Co-Chief Investment Officer at 'Fisher Investments'.