After her first child, Sascha, grew up a little, Jessica Seinfeld woke up to the fact that there was a large number of baby supplies that she had no use for and that could be useful to people who could not afford to buy them.
As a social worker’s daughter her first instinct was to try and get them across to the needy so she organized a donation drive, and ‘Baby Buggy’, a charitable organization that aims to help needy families to access the essentials required for safeguarding their safety and wellbeing, was thus born in 2001.
‘Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food’, Jessica’s first cookbook, was published in October 2007 by ‘HarperCollins’. The book that contained recipes and strategies for making healthy food likable to young children had a foreword written by Dr. Mehmet Oz and Dr. Roxana Mehran while nutritional advice was contributed by Joy Bauer, a repute nutritionist.
‘Deceptively Delicious’ proved to be a raging success, becoming the No.1 on the ‘New York Times’ bestseller list where it remained for as long as five months. It also became a top seller on ‘Amazon’ and climbed to the No.2 spot on USA Today’s list of bestsellers. ‘The Oprah Winfrey Show’ featured the book.
Much of the success that the book achieved was due to the publicity that arose from a lawsuit instituted against Jessica Seinfeld by Missy Chase Lapine, the author of the cookbook, ‘The Sneaky Chef’, published by ‘Running Press’ for copyright and trademark infringement.
Ms. Lapine who had submitted her manuscript to several publishers, including ‘HarperCollins’ earlier, accused Jessica of stealing her idea of hiding vegetable and fruit as purees in traditional recipes to make them healthier to children.
Ms. Lapine also accused Jerry Seinfeld in the same suit of defamation because Jerry appearing with David Letterman on ‘The Late Show’ on October 29, 2007 had called her “angry and hysterical," a “wacko,” a “stalker” and a “nut job,” and suggested that "people with three names... become assassins."
Jessica defended herself saying that the idea of adding pureed fruit and vegetables was not new and had been in practice for very long and nobody in particular could claim credit for it.
On September 10, 2009, all claims against Jessica were dismissed by Judge Laura Taylor Swain of the District Court for the Southern District of New York. The defamation suit against Jerry Seinfeld was also dismissed in February 2011 by the state court.
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In July 2010, partnering the ‘Target Corporation’, ‘Baby Buggy’ launched a layette collection designed by Maira Kalman, a noted children’s book author and illustrator. Ten percent of the sale goes to the support Baby Buggy’s programs.
In 2010, she wrote the script for ‘The Marriage Ref’, a Jerry Seinfeld production presented by comedian Tom Papa on ‘NBC’; the show premiered on February 28, 2010 and ran for two seasons.
Jessica’s second cookbook, ‘Double Delicious! Good, Simple Food for Busy, Complicated Lives’, was released in October 2010. ‘The Oprah Winfrey Show’ once again featured the follow-up book to her first book that contained recipes incorporating healthy twists to conventional dishes, this time for the entire family. Just like her first book, this book also was a bestseller. The same month, Jessica launched a website ‘Do it Delicious’ aimed at novice cooks.
In 2013, ‘Charity Navigator’, America’s largest independent charity evaluator, awarded it a Four-Star rating for the fourth time. Baby Buggy is also accredited to the ‘Better Business Bureau’.
Jessica’s third cookbook, ‘The Can't Cook Book’ was published in 2013; the cookbook contained “100 recipes for the absolutely terrified”, an effort to transform even the most inexpert of cooks into confident ones.
In 2016, Baby Buggy’s name was changed to ‘Good Plus Foundation’; the reason Jessica gave to George Stephanopoulos, the co-anchor of ‘Good Morning America’ was that it had outgrown its name and need to do justice to its wider horizons in charitable work.
‘Good Plus Foundation’ partners with over 100 carefully-selected community-based organizations engaged in diverse charitable activities like helping victims of domestic violence, immigrants, and refugees, prenatal babies requiring critical care, parenting programs, etc.
‘Food Swings: 125+ Recipes to Enjoy Your Life of Virtue & Vice’, Jessica’s fourth cookbook containing a mix of practical as well as indulgent recipes was published in 2017.
Personal Life & Legacy
On September 25, 1996, she legally changed her first name to Jessica from Nina.
Jessica got married to a theatrical producer, Eric Nederlander in June 1998 whom she had been dating for around five years.
Just after returning from the honeymoon, she started going around with Jerry Seinfeld who she had met just a few months before at a Reebok Sports Club. In October 1998, just four months after the marriage, Eric filed for divorce.
In November 1999, Jessica became engaged to Seinfeld and the couple married on Christmas Day the same year
Facing strong criticism by Eric Nederlander for her fickleness, she gave an interview to the Vogue magazine regarding the divorce and marriage in 2004, saying that she had already made up her mind about the divorce and Jerry was not the cause of the breakup but a source of strength during a very trying time.
Jessica has three children with Jerry; daughter Sascha, her first child, was born on November 7, 2000, and was followed by son Julian Kal on March 1, 2003, and subsequently, on August 22, 2005, Shepherd Kellen, her second son, was born.