Zachary Lewis Beck, more popularly known as ‘Futuristic,’ is an indie rapper and songwriter who made his debut with the album, ‘Dream Big’. He began his career by selling concert tickets, before starting to upload videos and remixes on YouTube in 2012. He promoted them on Facebook and started gaining prominence with his social media presence and tours. Futuristic’s social media influence kept him in good stead as fans grew exponentially every year. His next album ‘The Rise’, which was self-released, became a major hit. This album also made it to the Billboard list. Within two years, the rapper who hails from Bloomington had composed dozens of songs, released two albums, shot many music videos and recorded several tracks. Soon, he collaborated with Devvon Terrell for ‘Coast 2 Coast’, which was included in Billboard top 100. His style is defined as Underground/Alternative Rap. His methodical marketing helped him grow and maintain a massive social presence, including over 1.2 million followers on Facebook. He is based in Los Angeles and is currently managed by the R Music Group.
Futuristic left community college to pursue music, and he became a professional rapper at the age of 21. He had already started a hip-hop group in school with a friend. He continued to fuel his passion by recording songs and working on his rhythm. He teamed up with Jabok Owens who went on to shoot his music videos. They started collaborating in 2010 and released ‘Who Dat’. He decided to move to Los Angeles to further his career. He lived with Owens there, and the duo has several hit videos to its credit now. Futuristic built his internet fanbase with his ‘nerd raps’ which are videos in which he nonchalantly dresses himself up to camouflage and raps for bystanders in different cities. These videos singlehandedly made him a popular rapper.
His debut album ‘Dream Big’ was released on February 6, 2012, while his second studio album ‘Chasing Down A Dream’ was released in February 2013. He began posting and promoting its tracks on social media. His 2014 single ‘I Guess I’ll Smoke’ crossed 1 million views on YouTube. It was later included in the album, ‘Traveling Local’. With a unique style of promotion and advertising, he managed to amass a devoted fan following very early on. From a dabbler in Tempe, Futuristic went on to become a bonafide internet phenomenon. His next project ‘The Rise’ was self-released in May 2015. Despite not being associated with any label, the album reached at no. 139 in the Billboard 200 chart. In 2015, he appeared on ‘The Tonight Show With Jimmy Fallon’ to promote his single ‘We Hold Each Other’. He proceeded to release a joint album with Devvon Terrell titled, ‘Coast 2 Coast’, in December 2015. It ended up selling more than 30,000 copies and was ranked second in the iTunes chart. The album also stood at no. 82 on the Billboard 200.
Futuristic’s most popular release was his musical project, ‘As Seen on the Internet’, which was out for streaming in August 2016 under We're the Future Records. With a unique marketing plan, he decided to record the entire album in ‘Nerd Rap’ style. The album contained music videos featuring his friends, who were also social media influencers. It resulted in a whole promotional explosion as many social media stars turned their fans’ attention to this album. The songs in the album, such as ‘Mindcraft’ and ‘Scrollin’, spoke to a generation that grew up with the Internet. The album eventually went on to be ranked at number 116 in the Billboard 200 chart. In 2017, his next studio album ‘Blessings’ was released under We're the Future Records.
With public approval and regular releases, Futuristic is looking at a bright future ahead of himself as an independent artist. He aspires to help other talents in Arizona to succeed as he did. He is also planning to launch a clothing line in the future.
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Family & Personal Life
Zachary Lewis Beck was born on June 2, 1991 in Bloomington, Illinois. His mother was white, and he’s half white. His parents split when he was young, and he lived with his grandmother. He grew up in a musical household, and has confessed that he began rapping at the age of six. His father is a drummer, while his brothers play various instruments and rap. Since he was surrounded by musicians from a very young age, it is only natural that he took it up professionally as an adult. He considers Eminem, Busta Rhymes, Ludacris and Will Smith as his inspirations.
Futuristic’s nickname was coined in his childhood when he used to rap extremely fast, and his brothers would call his style ‘futuristic’, as in the future of hip-hop.