Elle Walker is an American YouTuber who runs the two hit channels ‘WhatsUpElle’ and ‘WhatsUpMoms’. She initially started WhatsUpElle in 2011, but it was only moderately successful. She later decided to collaborate with her friends Meg, Connie, and Brooke to start a second channel titled WhatsUpMoms. This was aimed at young mothers and included vlogs and information on parenting. The channel went on to become a massive success and has over 2 million subscribers today. Elle has been at the forefront and has won many awards for her influential role. She combines humor and practical advice in her vlogs, which makes her popular among the community. She has worked with big brands such as Disney and Kohler and has managed a collaboration with Michelle Obama, too. Currently, she runs the WhatsUpMom channel and focuses on building a bigger brand with the community she has nourished. She is also seen at various events talking about making it big on YouTube and advising major brands to create internet-friendly content. Her presence on YouTube has won her many awards, and her fan base is fondly referred to as Ellegiance.
Elle Walker was interested in entertainment and media and worked with different production and marketing brands. She decided to explore the YouTube community in 2011 by starting her channel ‘WhatsUpElle’. Her vlogs in her early career mostly consisted of parodies, dance videos, and personal adventures. She even featured a video alongside Ashton Kutcher. Her interesting techniques and professional editing skills made her videos easy to watch. Her channel slowly began to grow popular, and she began monetizing on her videos. She had also gathered a loyal audience who eagerly waited for her videos. She stopped posting videos in this channel after starting ‘WhatsUpMoms’.
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In 2013, she decided to embark on a more ambitious project along with her friends, Meg Resnikoff, Connie Kin, and Brooke Mahan. The partners co-founded the channel ‘WhatsUpMoms’. The inspiration for the channel came when Elle herself was trying to research about parenthood but couldn’t find any professional videos. It was then that she decided to do it herself. However, the weekly videos stopped in 2014 owing to Kin’s death during childbirth. However, the remaining founders were encouraged to go ahead and produce videos on parenting. Toward the end of 2014, the channel had gone back to producing regular videos and had a loyal fan base.
The collaborative parenting channel focuses on interesting projects for parents and children, personal vlogs, DIYs, recipes, tips, and other hacks that are popular among the members. This channel became a bigger success than her first channel and grew rapidly. It has over two million subscribers with most of their videos receiving a million views each. The channel is said to receive over 35 million views each month. For their fifth anniversary, they collaborated with the then first lady, Michelle Obama, who made a guest appearance in their video ‘5 Ways to Get Your Kids to Eat More Veggies’. Other popular videos include ‘MOM HACKS| Arts & Crafts’ and ‘Taylor Swift - "Blank Space" PARODY (Mom Version).’ The channel’s popularity won them a silver distinction in the Family and Parenting category of Shorty Awards. In 2017, the channel was named Forbes’ #1 Influencer in the category of parenting. The honesty and relatability of the channel is considered the reason behind its immense popularity.
WhatsUpMoms has grown so big that they recently signed three new collaborates to make their channel produce more creative and diverse content. Karen Alpert, Kathryn, and Esther Anderson are the latest collaborators of the parenting channel. They also take in regular feedback and engage with their fans. Over the years, Elle has worked with major brands across the world to create authentic content for mothers and provide more information on parenting. Elle’s success is evident in the fact that she is often called in as a speaker at various events to talk about sustaining and growing an audience on YouTube. She has also been asked by major bands like Verizon and Target to advise them about content creation on YouTube.
Elle Walker was born on July 20, 1981 in Pittsburgh, Pennsylvania. She has two sisters. She studied at Stanford University and graduated with a degree in Technology and Society, in 2002. She has been married to Ross Walker since 2013, and they have three children: Presley, Ford, and Tess. The family currently resides in Westwood, California.