Cole Bennett is an American video director and business executive who is is the founder of the music promotion and event coordination company ‘Lyrical Lemonade’. His passion for music, which developed at a young age, ultimately led him to success. After discovering rap as a high school student, Cole embarked upon a blogging journey to record his experiences visiting and watching musical gigs across Chicago. He titled his blog ‘Lyrical Lemonade’ and assiduously recorded his observations of the rap industry. At the same time, he also developed a taste for making videos and was often out creating videos with his camera. By the time he moved to study at DePaul University, he had made a name for himself in the music scene. He soon dropped out of college to focus exclusively on music. Fortune favored him, and he started collaborating with the big names in the industry: Soulja Boy, Lil Pump, Warhol, Wiz Khalifa, and Comethazine, among many others. With this experience, he launched Lyrical Lemonade as a music media company that focused on the rap scene. Today, the media giant is among the most successful websites and Cole’s success story has been covered by many publications. He is often credited for introducing fresh faces to the online entertainment scene.
Cole Bennett is the suave business executive behind the multi-media company Lyrical Lemonade. The organization focuses on publishing exclusive musical content and organizing live events among other music-related works. It is famous for its innovative and passionate approach towards music. Before Lyrical Lemonade became a company, it was just a blog run by Cole. He started chronicling his journey as a music aficionado in his blog and meticulously wrote about the gigs he attended in his hometown. He sometimes wrote five articles in a day! At the same time, he started making music videos with a camera given to him by his mother and was in some sense an amateur video director already. Soon, it was time for him to move to college, but Cole continued working on his blog nonetheless. Despite moving to DePaul University to study digital cinema, he was not happy. He realized his true passion lay in talking about music and decided to drop out in his sophomore year to focus completely on Lyrical Lemonade.
Cole Bennett’s decision to drop out of college worked in his favor as he had already established a name for himself in the music scene in Chicago. His big break happened when he worked with Soulja Boy’s video ‘Working It’. The animation for the video was done by Cole and this helped him gain fame. Soon enough, he was working with other popular names such as Dex, Smokepurpp, Lil Pump, Warhol, Wiz Khalifa, Comethazine, and Han Vader. He also worked on the short film ‘Lone Springs’ that was released in April 2017.
After working with such popular names, he gained more visibility and his humble blog grew into a small company and later into a major website that witnessed heavy traffic. Today, Lyrical Lemonade not only stands for fresh and new music, but also serves as a creative center for information about the music industry. The company works with the best of rap artists (both popular and upcoming) in the industry.
Cole Bennett recently gave a TED talk titled ‘Mindset is Everything’ at the University of Illinois and has been interviewed and featured in important publications, such as ‘Rolling Stone,’ ‘Forbes,’ and ‘Billboard.’
He is also popular on social media and often reaches out to his fans through YouTube, Instagram, and Twitter. His personal account on Instagram currently has around 2 million followers, while his company’s YouTube channel boasts of almost 10 million subscribers. He also has over 500,000 followers on Twitter. Despite his burgeoning popularity, Cole remains firmly rooted and often interacts with his fans and thanks them for their support.
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Family & Personal Life
Cole Bennett was born on May 14, 1996 in Plano, Illinois. He is currently in a relationship with Lana Marie, a photographer, whom he often features on his Instagram account. While the couple hasn’t explicitly admitted to being with each other, many sources have confirmed the speculation that they have been dating for a while. He is also close to his business partner and friend, Elliot Montanez, who gifted him a trip to Coachella in order for Cole to expand his network and develop new contacts in the early stages of his career. Elliot is also actively involved in running Lyrical Lemonade.
50 Cent’s ‘Get Rich or Die Trying’ is the song that inspired him to concentrate on music, especially rap.