Peachy Queen is the name of the beauty blog and the indie make-up brand created by American beauty and fashion blogger, Instagram influencer, and entrepreneur Aimee Rauseo. Aimee is based in Southern California and initially rose to fame with her beauty tips and product reviews on her Instagram account, peachyqueenblog. She is also the founder and CEO of the cosmetic company Peachy Queen Boutique, which sells cruelty-free beauty products. Aimee also runs the apparel and accessories brand New Culture House. Aimee is married, but not much is known about her personal life.