Zlatina Jekova, also known as La Elegantia, is a fashion and travel blogger based between London and Barcelona. She has a significant following on her social media accounts and is considered as one of the leading bloggers in Europe. Zlatina has been passionate about travel and fashion since she was a child and has taken part in various school contests associated with them. Writing has also been a passion of hers, and she started her own school newspaper at the age of 11, where she wrote about cinema, travel, fashion trends and much more. Zlatina was inspired to start blogging after one of her trips in 2014, during which she met a full-time blogger who explained her more about the job and what it really takes to be a blogger. A few months later, Zlatina started her own blog called ´´La Elegantia´´. The name means elegance in Latin, and the reason why she picked it is that according to her elegance is the most important part of a woman´s look! She devoted her blog to her passion for traveling and fashion and on there you can find all about her trips around the world and outfit combinations.
Zlatina started blogging in 2015 and since then has worked with more than 150 clothing brands and hotel chains. Among the brans she has previously worked with are names such as Tommy Hilfiger, Pinko, Mac Cosmetics, Hard Rock Café, TK Maxx, The Ritz Carlton, Hilton, W Hotels and many others.
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Family & Personal Life
Zlatina Jekova was born on the 17th of April 1992 in Sofia, Bulgaria. At the age of 19, she moved to London to pursue her Bachelor degree in International Relations at Queen Mary University of London. She then did a Master degree in International Business and Politics. She speaks four languages: Bulgarian, Russian, Spanish and English. After finishing her master degree in 2017 she decided to split her time in between Barcelona and London, and since then has been living in the two cities. However, she spends most of her time traveling around the world.