Social media has revolutionized the way people connect with each other. A new development in social media is making it possible for people to webcast themselves live so that they can interact with others on a real-time basis. One platform that has made real-time webcasting popular is YouNow. It allows artistes to give live performances and politicians to address geographically displaced crowds at a single point of time. Many artists have taken advantage of this unique platform to improve their popularity. One such artiste who has grown popular on YouNow is Zach Clayton. He started developing interest in social media when he was a child and most of his family members including his father and mother are also into social media. Initially, he was attracted towards microblogging sites like Instagram and Twitter. But he later moved towards video based social networks. He started posting his comedy videos on YouTube and other social networks like Facebook and Vine. These channels quickly grew in popularity and helped in increasing his image.
The Meteoric Rise to Stardom
It was his use of YouNow as his main social media outlet that greatly helped in increasing his popularity. Initially, he used to use YouNow to interact with his friends and meet more number of like-minded people. After understanding its potential, he started to directly webcast all his videos online. In the summer of 2014, Zach Clayton started his own platform called BruhitsZach. He trends on his channel regularly. His broadcasts have a lot of variety and include challenges with his fans, jokes, pranks on his friends/fans, and even cooking classes. Some of his family members too appear on his channel regularly. Occasionally, Zach Clayton’s channel also includes serious talk on friendship and other relations in life. His active followers on YouNow have established a group called ZeBruhNation. His popularity on YouNow also helped him in increasing his popularity on other social media channels like Twitter. Currently, he has 600k followers on Twitter.
His YouNow platform received huge popularity due to the unique content streamed every day. By November 2016, it had a total of 1.3 million fans who regularly connect to the channel. BruhitsZach is now among the top 3 YouNow channels in terms of broadcasting viewing power. In order to further boost his popularity on YouNow, he teamed up with other YouNow stars like RudanC, Nick Bean, Timmy Connors, and Edwin Burgos to create a group called 5quad. Zach Clayton has even started expanding his presence to other social media channels like YouTube. He and six other artists on YouTube have collaborated to setup a YouTube group called ‘Our Journey’ which publishes the recorded performances of all these artistes.
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What Makes Zach Clayton So Special
Zach Clayton stands out among the other YouNow broadcasters with the way he cracks jokes on contemporary issues. He tries to be realistic by commenting on real life issues rather than just cracking some silly jokes similar to other comedians on the Internet.
Zach Clayton also believes in supporting social causes using his popularity. He often advocates against racism and bullying in his videos posted on social media. He also participates in a number of events organized by charitable organizations to increase awareness against racism.
Behind The Curtains
Zach Clayton was born in a good and supportive family. As most of his family members were interested in becoming social media personalities, he got encouragement from his parents. In fact, all his family members are YouNow broadcasters who keep broadcasting interesting content regularly. Before becoming a social media personality, he wanted to be a professional soccer player. He used to play in a number of local soccer club teams. But due to his growing status as a social media star, he found very less time to practice and had to abandon his love for the sport. However, he still keeps playing the game with his friends during his spare time.
He wanted to be a professional soccer player before he became a social media personality.