Princess Jay is the online pseudonym of Jaylene Okunola, a rising American YouTube star, an athlete, and a singer. Jay is from Houston. She is half-Nigerian, half-American. Her YouTube channel has earned over 25 million views to date. Her content mostly consists of hair tutorials, vlogs, and relationship talks. Her TikTok channel, unique.jayy, has gained over a million likes and more than 41 thousand fans. She is dating a boy named Kuba, who is from Washington, D.C. Kuba often appears on her videos. Her merchandise is available on her own website.